How to use Social media for business
1. The Ethical and Legal Utilization of Social Media
There is no point hiding from the truth, since social media is a great opportunity for the truth to reach out, and for the truth to be told. Apart from that, social media should be used for the advancement of society.
Ethical dilemma: What is the exact benefit of a social media company?
This question naturally arises. If you are any good at using social media, it would make sense for your company to invest in social media marketing (O'Neil, Hooks, & Craig, 2018). This is because social media marketing is vital for the propagation of any company's image in the world of social media.
Social media companies love their advertisements. Not only, but social media companies can also make more money from their advertisements than just out sales (O'Neil, Hooks, & Craig, 2018). Some social media companies have video advertisements, which allow you to watch them. If you have a smartphone, then you are virtually watching your favorite advertising company's advertisement - it creates a direct connection between the company and its clients. And in many ways, you're practically doing the company's marketing for them.
Unethical problem: You are paid to launch a product, but no profit can be made off the advertisement that you decide to launch?
In addition, you should take into consideration that social media companies create companies as a service. In this way, the service they provide is a "push" as opposed to a push drive. This may be a great benefit to a company since they don't have to produce a real product for advertising purposes. However, the majority of companies in the global economy use social media marketing in their advertising strategy. In addition, social media companies have a cost-to-benefit ratio between the advertising agencies and the companies on which they represent. Therefore, social media marketing does not only lend a business organization a good reputation, but it also drives business strategy.
How do you strike a balance between ethical concerns and profits?
Social media has a growing generation of millennials (Asemokal et al., 2017). This generation of Millennials is motivated by social responsibility and the movement towards a healthy society. All organizations in the world are in the process of making changes, as a part of the movements that started in the civil awakening of the 1950s and 1960s. However, social media marketing is driven by the necessity to solve business problems.
What are the options in terms of ethical marketing?
Most social media companies’ overall strategy is “push” marketing (O'Neil, Hooks, & Craig, 2018). We have already discussed the unethical use of social media. This misuse of social media can be due to business strategies or can be driven by the desire of the company to promote its business, in any way. It is also clear that social media companies can take advantage of people’s emotions, in the way that our emotions can be manipulated by every person every day (Asemokal et al., 2017).
What is Social Media Marketing (SMM)?
Social media marketing is the term that can describe marketing on social networks. SMM is a combined marketing mix that utilizes the use of social media in the first place and then combines it with other marketing strategies (Miller, & Kandel, 2017). SMM is a mixed strategy because it integrates two complementary marketing strategies in order to reach a bigger market. However, it is not a perfectly balanced strategy. I would say that the SMM is best expressed as the integrated marketing mix (SMM)—4 separate marketing strategies will work together to provide the best results.
The most important competitive advantage of SMM
Profit margins are one of the most basic examples of the 3C strategy (Reyna, Dej, & Hernandez, 2017). A big income margin is enough to sustain any business since it generates the necessary income to maintain the business. Hence, to increase the profit margins of a company, SMM marketing is a positive way of combining SMM marketing with sales strategy (Jensen & Messner, 2018).
Personal Example
I have been using social media marketing strategies for the past three years. I chose this marketing strategy as a way to attract my readers, whose knowledge of social media marketing is far smaller than my readers’ knowledge.
References
Jensen, N., & Messner, M. (2018). Social Media Marketing. Retrieved from
jensencollaborative.com/article-e/64101-social-media-marketing
O'Neil, T., Hooks, S., & Craig, M. (2018). Estimating Social Media Marketing in the
Digital Century. Journal of Marketing Law & Practice, 8(3), 277-282.
Asemokal, M., & Bukayev, S. (2017). What are the ethical implications of social
media marketing? Retrieved from
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